3 · Interactive products
Games and builds we design, code and run ourselves
Software, hardware and the people to operate it, all in house. The same engines get re-skinned for each brand or event, so a new client starts from something that already works on a show floor.
CHASE
The brand is the mechanic, not just the skin: the same engine plays as an energy-saving challenge, a collect-more-than-your-rivals game or a product-of-the-day hunt. Kiosk mode, local leaderboards, runs offline.
Code Blue
Built for a business-advisory client: the big screen is an intensive-care monitor and the patient is the visitor’s own company. Scan a QR code, play, and leave with a printed diagnosis, which is where the client’s sales conversation starts.
Try the live monitor →Racing simulators
Sim racing rigs with branded tracks, live leaderboards and on-site staffing. The same kit powered the Círculo Creativo Grand Prix shown above.
See them running
Real deployments and products from our catalogue. Videos play as you scroll; tap one to hear it.
Sim Racing — Competition
F1-style simulators with your branding on the car, the track and the screens. Live leaderboard, qualifying runs and a final: the format that turns a stand into a queue people want to be in.
Where it fits: Fan zones, sponsor footprints, hospitality lounges, corporate nights.
Sim Racing RC — POV tracks
Radio-control cars racing a real miniature track, driven through a camera mounted on the car. Physical and digital at once, and it photographs well for social.
Where it fits: Brand stands, family areas, automotive and energy sponsors.
A full stand in operation
Simulators, RC tracks and a truck sim run as one system, with one crew and one report per stop. On the Volkswagen + Shell tour, dwell time went from the usual two minutes at a stand to twenty.
Where it fits: Multi-station activations where throughput and staffing matter.
Adaptive LED Walls
LED walls whose animation reacts to the people in front of them, through a camera. Turns a backdrop that people walk past into something they stop and play with.
Where it fits: Entrances, sponsor walls, hospitality and venue concourses.
Reactive Floors
Projection on the floor that animates and responds to footsteps in real time. No controller, no queue to explain: people step on and it starts.
Where it fits: High-traffic areas, kids and family zones, waiting lines.
Edutainment
Experiences where the visitor learns by making decisions, not by reading a panel. Built for messages that are hard to explain, such as energy, sustainability or how a product works.
Where it fits: Museums, education programmes, energy and sustainability sponsors.
Fan Analysis — Passion Scanner
Measures how much a fan is cheering in real time and puts it on screen. A competitive, shareable moment between fans of different teams or nations.
Where it fits: Fan fests, watch parties, sponsor activations around big matches.